Last updated: 1st September 2026
The UK Waterfalls Guide is committed to protecting your privacy. This Privacy Policy explains how personal information is collected, used and protected when you visit theukwaterfallsguide.co.uk or contact The UK Waterfalls Guide.
1. Information I collect
The UK Waterfalls Guide may collect personal information when you voluntarily provide it through the website.
Contact form
If you use the Contact Me form, I may collect:
- Your name
- Your email address
- The message or information you choose to provide
This information is provided voluntarily and is used to respond to your enquiry, suggestion, feedback or other message.
Please do not provide sensitive personal information through the contact form unless it is necessary for your enquiry.
2. How I use your information
Personal information provided through the contact form may be used to:
- Respond to your enquiry
- Respond to suggestions or feedback
- Consider information you provide about a waterfall, route or guide
- Investigate or act upon an issue you bring to my attention
- Communicate with you where necessary to deal with your enquiry
Your contact details will not be used to send you marketing emails unless you have separately agreed to receive them.
3. Lawful basis for processing
Where you contact The UK Waterfalls Guide through the website, the information you provide is processed because it is necessary to respond to your request.
Personal information may also be processed where there is a legitimate interest in operating, maintaining, securing and improving the website, provided that those interests do not override your rights and freedoms.
Where consent is required, including for certain cookies and similar technologies, consent will be requested before those technologies are used.
4. Contact form information
The UK Waterfalls Guide uses WPForms Lite to operate its contact form.
Contact form submissions are sent to theukwaterfallsguide@gmail.com.
WPForms Lite does not store submitted form entries within the WordPress website.
Contact enquiries may be retained for as long as reasonably necessary to respond to the enquiry, deal with any matter raised or keep an appropriate record. Once the information is no longer required, it will be deleted where appropriate.
5. Website hosting
The UK Waterfalls Guide is hosted by Bluehost.
Bluehost provides website hosting services for The UK Waterfalls Guide and may process technical information relating to website visitors as part of providing hosting, security, maintenance and related technical services. This may include information such as IP addresses, browser information, device information and other technical information.
6. Analytics
The UK Waterfalls Guide may use Google Analytics to understand how visitors use the website, including which pages are visited, how visitors arrive at the website and how the website performs.
Analytics technologies may collect information such as device information, approximate location and information about how the website is used.
Where consent is legally required for analytics cookies or similar technologies, they will only be used after the appropriate consent has been obtained.
7. Advertising
The UK Waterfalls Guide may use Google AdSense to display advertising.
If AdSense is used, Google and its advertising partners may use cookies, web beacons, IP addresses and similar technologies to provide, measure and personalise advertising, subject to applicable law and the choices and consent of visitors.
Third-party vendors, including Google, may use cookies to serve advertisements based on a user’s previous visits to this website or other websites.
8. Affiliate links
The UK Waterfalls Guide may contain affiliate links to third-party websites, including Amazon and other retailers or services.
If you click an affiliate link and subsequently make a qualifying purchase or complete another qualifying action, The UK Waterfalls Guide may receive a commission at no additional cost to you.
Affiliate networks and retailers may use cookies or similar technologies to identify that a visitor has arrived through an affiliate link and to attribute qualifying purchases or actions.
Further information is provided in the site’s Affiliate Disclosure.
9. Pinterest and other third-party services
The UK Waterfalls Guide may use Pinterest and other third-party services to promote the website and understand the performance of its content.
Where third-party tracking technologies are used on this website, they will be described in the Cookie Policy and, where required, will only be used after the appropriate consent has been obtained.
10. Cookies and similar technologies
The UK Waterfalls Guide uses cookies and similar technologies that may be necessary for the website to function correctly.
Other cookies and similar technologies may be used for purposes including analytics, advertising, affiliate tracking and other website functions.
Where consent is required, non-essential cookies and similar technologies will only be used after the appropriate consent has been obtained.
Please see the Cookie Policy for further information.
11. Sharing your information
The UK Waterfalls Guide does not sell your personal information.
Personal information may be processed by third-party service providers where this is necessary to operate the website and provide its services. These may include website hosting, contact form, email, analytics, advertising and affiliate service providers.
Third-party providers may process information in accordance with their own privacy policies and applicable legal requirements.
12. International transfers
Some third-party service providers used by The UK Waterfalls Guide may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.
13. Your data protection rights
Under UK data protection law, you may have rights including:
- The right to be informed about how your personal information is used
- The right to request access to personal information held about you
- The right to request correction of inaccurate information
- The right to request deletion of your information in certain circumstances
- The right to request restriction of processing in certain circumstances
- The right to object to certain processing
- The right to data portability in certain circumstances
- The right to withdraw consent where processing is based on consent
These rights are subject to certain legal exceptions.
If you wish to exercise a data protection right or have a question about how your information is handled, please contact The UK Waterfalls Guide using the details below.
14. Contact
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
The UK Waterfalls Guide
Email: theukwaterfallsguide@gmail.com
15. Complaints
If you are unhappy with how your personal information has been handled, please contact The UK Waterfalls Guide in the first instance so that the matter can be considered and addressed where possible.
You also have the right to make a complaint to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Further information about making a complaint is available on the ICO website.
16. Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes to the website, the services used or applicable legal requirements.
The date at the top of this page shows when the Privacy Policy was last updated.