Last updated: 1st September 2026
The UK Waterfalls Guide uses cookies and similar technologies to help the website function, understand how visitors use the website and, where applicable, support advertising and affiliate services.
This Cookie Policy explains what cookies and similar technologies are, how they may be used on this website and how you can manage your choices.
1. What are cookies?
Cookies are small text files that can be stored on your device when you visit a website.
Cookies can be used for a number of purposes, including helping a website function correctly, remembering preferences, understanding how visitors use a website and supporting advertising or affiliate services.
The rules described in this policy also apply to certain technologies that perform similar functions, such as tracking pixels, scripts, tags and other technologies that store information on, or access information from, your device.
2. How The UK Waterfalls Guide uses cookies
Cookies and similar technologies used by The UK Waterfalls Guide may fall into the following categories:
Strictly necessary cookies
These cookies are necessary for the website to function correctly, maintain security or provide a service requested by you.
Strictly necessary cookies do not require consent where they fall within the applicable legal exemption.
Analytics cookies
Analytics cookies and similar technologies may be used to understand how visitors use The UK Waterfalls Guide.
This may include information about:
- Which pages are visited
- How visitors arrive at the website
- How visitors interact with the website
- How the website performs
- The type of device or browser being used
The UK Waterfalls Guide may use Google Analytics for these purposes.
Analytics cookies and similar technologies will only be used where the required consent has been obtained.
Advertising cookies
The UK Waterfalls Guide may use Google AdSense to display advertising.
If AdSense is used, Google and its advertising partners may use cookies and similar technologies to deliver, measure and personalise advertising.
These technologies may be used to recognise a device or browser and may allow advertising to be based on previous visits to this or other websites.
Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
Advertising cookies and similar technologies will only be used where the required consent has been obtained.
Affiliate cookies
The UK Waterfalls Guide may use affiliate links to third-party websites, including Amazon and other retailers or services.
When you click an affiliate link, the relevant affiliate programme may use cookies or similar technologies to identify that you arrived at the third-party website through an affiliate link and to attribute a qualifying purchase or other action.
Affiliate technologies may be subject to the consent requirements that apply to the particular technology being used.
3. Third-party cookies and technologies
Some cookies and similar technologies may be provided by third-party services used by The UK Waterfalls Guide.
These may include services such as:
- Google Analytics
- Google AdSense
- Affiliate networks and retailers
- Other third-party services that may be introduced to the website in the future
Third-party services may process information in accordance with their own privacy policies and terms.
The specific third-party technologies used on the website may change as the website develops.
4. Your cookie choices
Where consent is required, non-essential cookies and similar technologies will not be used until you have provided the appropriate consent.
When you first visit the website, you may be presented with a cookie consent mechanism that allows you to choose which categories of non-essential cookies you wish to accept.
You can reject non-essential cookies if you do not wish to allow them.
You can also change or withdraw your cookie choices after giving consent by using the cookie settings available on the website.
Withdrawing consent does not affect the lawfulness of any processing that took place before consent was withdrawn.
5. Cookies that are necessary for the website
Some cookies or similar technologies may be used without consent where they are strictly necessary to provide a service that you have requested or where another legal exemption applies.
Where applicable, these technologies will still be described in this Cookie Policy.
6. Managing cookies through your browser
You can also use your browser settings to block, delete or restrict cookies.
Information about managing cookies is usually available through your browser’s help documentation.
Please be aware that blocking certain cookies may affect the functionality of some websites.
7. Changes to this Cookie Policy
The cookies and similar technologies used by The UK Waterfalls Guide may change as the website develops, new features are introduced or new third-party services are added.
This Cookie Policy will be reviewed and updated when necessary.
The date at the top of this page shows when the Cookie Policy was last updated.
8. Contact
If you have any questions about this Cookie Policy, please contact:
The UK Waterfalls Guide
Email: theukwaterfallsguide@gmail.com